When our latest batch of Made-in-USA, custom-crafted tees arrived last week, Kareem Williams happened to be lurking around The Building. Being the enterprising young man he is, “Crèam” wasted no time offering up his talents as a male model. We decided to hire him, but only under one condition, that he do some actual work while sauntering around the shop in his new, Shield-adorned swag. The above pictorial is an actual account of how that turned out…
Boonie hats are here. Shield yourself from the elements and look like a bad ass doing it! Available in Olive or Black.
We piled a whole load of fools in the van and sent them up and down the West Coast to get weird for two weeks. They succeeded and ended wrapping things up at the Atlantis Street Jam in Vancouver. Charlie got down, filmed and edited this one for TCU, Trevor Sigloch got in there too and Kareem, well, he just kept the weirdness on a roll. Shout out to BC!
Our Kiwi mate Joe Simpson has hopped on a fresh frame… here’s a quick bike check and some happy snaps of him puttin’ his new C.C.R. through the paces. And check out Joe’s his edit from last year in case you missed it.
Mike Hoder‘s signature BTM frame now comes in two new colors, Trans Blue and Gloss Clear.
Rider’s ready… pre-order now! We did a smallish run of these retro-inspired O.G. Jerseys and are offering them on a pre-order basis while supplies last. If you want to make sure to get your size, you better move! These’ll go fast… pun intended. Shipping Sept. 1.
Throw another frame on the barbie mate! Clint Reynolds’ signature C.C.R. frame now is available in a Limited Edition BBQ Black finish.
Darryl’s ATF bike check was filmed quite a few months ago, but the footage just found its way out of the champagne room, so without any further ado… feast your eyes on this babe! She’s fully pimped out with a Widemouth Pitchfork, Grand Slam bars, Challenger stem, L7 sprocket, Coxie Director’s seat, Long Johnson post, Mainline / Speedball tires and don’t forget about that S&M Padset.
Dan Norvell pretty much kills it. He’s filming for the DVD and you guys are gonna be pumped on what he puts out. We’re pumped on how much madness he’s subjecting his HUCKER setup and prototype forks to — talk about field testing. Get it Dan!
Blaze a trail to your local S&M dealer and pick up an American Made Sharpie Shield lighter and Flic your Bic with pride!
Huge shoutout to our main man Mike for winning the silver at XGames dirt in Austin over the weekend! As Hucker might put it: stoked! Also awesome to see Reynolds rock the roll in rockin’ the Shield too. And while we’re wrapping up acceptance speeches, none of this would have been possible without the shovel skills of Dirt Sculpt Dave and our very own Matty Aquizap and James P. Nutter. Last but not least, Darryl Nau held it down on camera in a big way too! Very extreme boys, very extreme. Thank you. Good night. Photo: Pavia
A few of us are here in Austin to heckle Clint Reynolds and Mike Hucker from the sidelines when they ride XGames dirt this weekend, so expect more updates from Tejas to come. In case you missed it, ESPN sent Stew Johnson out with Reynolds earlier this week to survey the damage to Credence HQ (and Clint’s top secret training center) after last week’s flooding, which is pretty wild. You can watch that here.
