We wanted to send a birthday shout out to Mike Hoder who turns 27 today. While we’re at it, Mike Hucker turned 26 on Saturday – so a big fat Feliz Cumpleanos going out to him too. Pretty wild that S&M Bikes was conceived ’bout the same time these dudes were!
Hoder hit the highway and visited a few shops (Menifee, Finish Line and All Day) to sign shit and shred with the locals South of the Border last weekend. Shout out to Alex Quintero for showing him and the crew around Mexicali!
Mike has made his way west for a couple weeks and is currently holdin’ it down at S&M HQ, workin’ on a couple things… so Hoder fans have that to look forward to.
Randy randomly ran into Hoder and his pup Iggy (who just happened to be in Philly this weekend) and got some riding in too. RB nose what’s good! RBV2s and BTMs unite!
If you’ve gotten your hands on the latest issue of Ride, you’ve already seen Hoder and his BTM in beastmode in our most recent ad.
Hoder has a bike check of his BTM over on Dig. Check it out if you wanna know how his Trans Blue frame came to be.
You have been cordially invited to a T- Party! What to wear?! Perhaps the new Hucker Tank (also in tie dye) or the Hoder Ring T (available in both white and black)? Looking for a more classic look? Big Shield T’s are back! Also rereleased due to popular demand: the Anchor and Salty 3/4 Raglan. B.Y.O.T!
ESPN has a sweet Day in the Life up with our main man Mike and his pup Iggy. Give it a watch if you wanna be like Mike, or at least see what he’s up to.
Hoder has a couple clips in Animal’s new “The Price is Wrong” project. Here’s some screen grabs to whet your whistle, before you watch the vid here.
We took a few shots Andrew McMullen shot (plus a couple from other photogs as poached from Hoder’s Instagram) and threw them in a slidshow so you could get a better look at Mike’s new Trans Blue BTM.
Hey look! Hoder was at Simple Session! Check Defgrip for more magic from Vincent Perraud. Killer photos. Makin’ that Moondust Lime shine!
Got a question for Hoder? Head over to Ride’s site and ask it.
