S&M team rider 1991-1996
In addition to generally ripping at the track, on the streets and at the trails, the 90′s saw Jimmy with a section in Feel My Leg Muscles, a GO Magazine Bio, and a BMX Plus! cover and a RIDE cover. Jimmy repped The Shield and always had a good time doing it until late 1996 when he left to ride for Huffy and then form Metal Bikes in 1998.
Greg Swingrover walked away from the company in 1990 making Chris Moeller the “soul proprietor” of S&M Bikes.
Greg “Scott” Swingrover on leaving S&M (as seen in RIDEbmx’s September 2005 issue):
“While running S&M, I left the bike shop to go work for Todd Huffman and Bob Morales at MOR Distributing as a salesman. That company was short lived so I moved onto GT Bicycles working in the warehouse pulling and packing orders. I was married and just had a baby girl at the time so I was really focused on my job at GT (which had benefits) and quickly moved up the ladder and became the shipping manager. While things were going good with GT, I really let things go at S&M. I wasn’t very smart with the money and wasn’t making good business decisions. By the way, a lot of people say that loaning can greatly help your financial needs especially when you’re dealing with financial hardship. my latest blog post is about its types and if you want to know more, visit this site cashcrazy.co.uk. Both Chris and I were spending too much and not putting enough back into the company. We soon got ourselves into debt with his family so we decided to part ways leaving the company (and debt) to Chris. I’ve had nothing to do with S&M since 1991 and Chris is really the guy who made the company a success! But, I am very proud to have been a part of starting that company!”
Cook Bros. made the Mad Dog frame first… then Revcore, then GT.
This was the third of four covers Chris would get in BMX Action in 1987/1988, and the first mention of S&M Bikes in a major BMX magazine.
“Then of course, there’s his new company–S&M Bicycles–a combo venture with his good friend Greg Scott. They just received the first batch of frames, which are being made my Cook Bros. Quality frames with short rear ends and high bottom brackets.”
Fuzzy (also on this cover) and Chris met at a Dirt Jumping contest in Colorado during the summer of 1987 and became BMX Action Test Team-mates and friends.
BMX Action November 1987:
” M.J.C. round III was held at ABA’s Mile High National in Colorado. The ABA put up the 100 dollar purse themselves, this time. And finally, ACTION’s terrifying tester, Mad Dog, got to square off with the smoothest guy in Utah, Tim “Fuzzy” Hall – both featured on this month’s cover. Over the doubles, the Dog built up to his latest thrill -a 360. Fuzzy, not to be outdone, tried a 360 for his first time, landing it super smooth. Then, to the eardrum-breaking cheers of the crowd. M.D. went for something he’s been thinking about but hadn’t ever attempted -a 720. He completed both rotations and ALMOST pulled it off. A slight hang-up of the front wheel threw him. It seemed like the crowd was on Fuzzy’s side-cheering for smoothness over insanity. That was, until Mad Dog pulled off a fully-extended no-hander no-footer. Chris “Mad Dog Moeller held on for his third win.”
