Hey Shawty
It’s Valentine’s Day, so do Shorty a solid and hit that play button!
Know Your Hoders
Brien Kleib of Ride’s “Know Your Roll” does a really good job of breaking ‘ish down. He’s done it again when it comes to the big boy’s signature HODER, HODER HIGH and HODER SKY HIGH bars. If you’re a fan of Mike Hoder’s or bad-ass, American-made bars that can take abuse, the article is worth a read.
Hobie Doan’s UFO Yo!
Hobie Doan is the future – so check out his set-up if you want to know what it holds! Frame: UFO (sig. Hobie Doan colorway) / Fork: Widemouth (26mm) / Bar: Hoder High / Grips: Hoder / Stem: Enduro V.2 / Sprocket: X-Man Guard Sprocket / Tires: Mainline / Seat: Coxie Director’s Seat
Cock Hucker
Hucker is S&M through and through… from his HB / Sheep Hills roots to his ‘Ride whatever the hell you want and have fun doing it’ attitude. That’s why we decided to update the stickers on his signature frame to the classic Holmes Cock. The frame is available in Chrome, Retro Red, Retro Yellow and Matte Black… four great looking Cock Huckers if you ask us. Get your hands on one!
Mike’s SKYHIGH BTM Build
We’re releasing an even HIGHER version of Hoder bars today, so check out the 9.5 HODER SKYHIGH BAR or the bike check Mike just did with RIDE for more info. Your boy’s BTM is the business.
UF-whOa!
If there are a couple of dudes who exhibit other-worldly biking ability on the reg, it’s Hobie Doan and Dan Norvell. And for that reason, the universe has bestowed upon them signature colorways of our newest frame, the UFO. Hobie’s cultivating that NW Green and Flat Clear for ya’ll, while Dan’s droppin’ Trans Purple and Flat Black on yer heads. Two sets of sig kush alien graphics aside, the UFO boasts the steepest head angle in our fleet and those integrated chain tensioners are intergalactic. Video bike checks coming soon.
Hoder’s Gotchu Covered
We waited a few weeks before throwing this bad boy up on the interwebs hoping some of you could see the mag in living color first, but the time has come to formally congratulate Hoder on his RIDE cover and interview. If for some reason you haven’t checked it out yet, you can always subscribe to the digi version now!
Welcome to the Squad Stahl!
Here’s three minutes of magic from Mike Stahl, a Pennsylvania homie who was reppin’ the Shield through Cyclical Cycles in Northern Virginia before making the pilgrimage west to work at The Building and hold it down for us on The Squad. There’s some classic S&M shredding going down in this one! Shout out to Sam Downs for the movie and Mike Stahl for the moves… welcome to The Squad Stahl!
Sock Stocked?
Coasters, koozies, coffee mugs, pens… flasks, patches, buttons, air fresheners… we’ve got ’em if you need ’em, as should all awesome BMX shops near you. Go stuff that in your stocking… oh, and if you don’t have one, may we suggest a pair of RETROGRADE socks?
DOAN You Know?
Hobie Doan is doing big things for a little dude. Well, he’s not exactly little, but he is one of our youngbloods and if you don’t know who he is yet, you will soon. RIDE recently did a Spotlight feature on him, and he’s currently in Austin, clippin’ for the DVD and working on a promo for his signature colorway of our almost-out UFO frame dropping any day… you know that ‘ish is gonna be outta of this world!
Sup Santa?
Do Santa a favor and let him know what you’re eyeing while there’s still time for Dancer and Prancer to deliver. Our 2016 Holiday Drop of TEES, HATS & OUTERWEAR are flying off the shelves!
PATCH WORK
Boyscouts and bikers rejoice! Our patch game just got that much stronger with the addition of these dope new Dept. of Biking and Shield patches. All of our patches have an adhesive, iron-on backing, making them a simple way to adorn a garment or rucksack of your choice. If you’ve got $2.99 and some sick, thrift-store threads, you’re well on your way to making a fashion statement. Your welcome.
